About | James House

About Bridges of Hope

I have had more impact in the last week using these new tools and techniques than I have in the last two years

Theresa Matafwali

Manaso Hospital, Zambia

Our Mission

We collaboratively create and deliver participatory training to engage and inspire individuals, families and communities towards better health outcomes.

Our Vision

Millions of transformed lives – people empowered and motivated to maintain their health, live positively and realize their life goals and dreams.

Bridges Methodology - Key Concepts

Here is a TED-like Talk which summarises several of the Key Concepts underpinning the design of Bridges of Hope Training activities and programs. It was filmed at the International Social and Behaviour Change Communication (SBCC) Summit in Bali in April 2018.

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The unique Bridges methodology integrates and applies a range of key concepts and research related to social and behaviour change communication (SBCC), including:

1

Link current behaviours and practices to realising aspirational future goals

Activities around future visioning, self-value and identity establish a motivating focus to which health seeking behaviours.

2

Create fun, engaging, multi-sensory learning experiences

and facilitate a process which enables participants to relate and practically apply the learning to their own situation.

3

“Logical Levels” Behavioural Framework

This simple model can be used as a framework for designing and enhancing the impact of health promotion interventions.

4

Association / Dissociation – Varying emotional engagement to enhance SBCC

Association or dissociation relates to a person’s level of emotional engagement when they experience something.

5

Using experiential metaphor

Metaphors create clearer understanding of concepts in a fun and creative way.

6

Anchors

Activities can be designed to build sensory ‘anchors’ for an empowering state, which can subsequently be triggered and accessed when needed.

Background

“I have had more impact in the last week using these new tools and techniques than I have in the last two years”

Theresa Matafwali

Manaso Hospital, Zambia

This was one of the review meeting comments from a group of Lusaka-based counselors, trainers and facilitators, who had ten days previously been introduced to the first embryonic version of the Bridges of Hope kit. The response led Peter Labouchere to resign his ‘day job’ and launch the Bridges of Hope Training consultancy in 2000.

Bridges of Hope Training has since worked with many organisations throughout Africa and beyond to develop innovative participatory training tool-kits and implement Social and Behaviour Change Communication group training programs addressing a spectrum of health and development issues.